SEO - The Great Equalizer to Internet Marketing Success

SEO has been the key to creating long-term brand awareness, online visibility, and increased traffic for many years now.

However, a lot of people still fail to realize just how important it is to rank high in the search engines for targeted, high-value keywords, and keyword phrases. Getting the best keywords will take some research and some time. A professional Internet marketing company can find effective keywords and implement them in an Internet marketing campaign.

Relevance and Authority in Online Searches

SEO strategies provide your website with higher relevance and authority.

This is used to determine just how high your website should rank whenever a certain keyword or keyword phrase is being searched for. The prime real estate that people focus on whenever they do a search is known as the SERP (the organic section of the Search Engine results page). If you do not appear here on the first page, you will not be found by visitors and thus they will not be able to find your website. Clearly this means that SEO is essential. With this long-term approach, you will be steadily attracting visitors to your website. This approach has also proven to have the lowest cost per customer acquisition.

Decision Making A Long-Term Commitment To SEO

By working on SEO you are investing in the long-term success of your business. While this is not cheap or easy, it is worthwhile. You will essentially have to implement SEO over a period of nine to twelve months if you want to get the best results. However, within three to four months you will be able to see some significant upward movement by your website in the Search Engines.

Making Your Website Stronger

It is important to strengthen the underlying architecture of your website as well as your SEO content so that the search engines can see that your website is relevant to the keyword or keyword phrase that is being searched for. Be sure that your server will handle the added traffic. Have your website be mobile friendly, user friendly and easily navigated.

Building Popularity and Authority

You will also want to work on building website popularity and authority. This is done by creating a broad online presence for your website across the Internet. To do this you will need to use such techniques as blogging, article writing, submitting press releases, creating videos, and doing other types of submissions. Doing these things will help you build credibility with the Search Engines.

How Social Media Can Impact Your SEO In 2020 & Beyond

As we get further into 2020, the ties between social media and search engine optimization (SEO) remain vague at best. Are the two directly related? Poke around the internet and you will find a variety of answers, opinions and clever spin on this oft-debated question.

Here's what we do know. Pages on platforms like Facebook, Twitter and Instagram can be crawled by search engines like Google and Bing. At the same time, it is unclear how much these pages impact search algorithms and rankings. What's more, the activities on these social media platforms themselves, such as follows or likes, don't seem to affect SEO directly — just because you share web links on social media every day doesn't mean your SEO is going to get a big shot in the arm.

Social media and SEO are not directly correlated, but they can work hand in hand in a few important ways

Good Content Published Frequently Is Still the Baseline

The good news is that if you regularly put out valuable content that starts a conversation, you can achieve your SEO objectives without having to wade into the social media and SEO debate. So, go crush your content. The rest will likely take care of itself.

Because when you regularly put things out that people want to consume, share on social, like and comment on, you're increasing the likelihood that people make it through to your website from those platforms. While this traffic might not directly impact your SEO, it can boost your site's domain authority, potentially increase backlinks, and influence other things that actually do directly contribute to increased organic rankings.

Meeting Your Visitors’ Needs

Search Engines look for a combination of relevance and authority to determine how well your website will satisfy the needs of someone who is doing the search. The website

needs to have relevant and useful information. They also want to see that you are secure, trustworthy, credible, and reliable whenever it comes to delivering information.

Implementing These Techniques

It is important that you do these activities at a pace that the search engines will view as normal and not as an SEO attack. This is oftentimes done with black hat SEO, which is unethical and will only lead to temporary improvements while negatively impacting your reputation over the long-term with the search engines. It will also tarnish your business’ reputation as well and could lead to a Google penalty.

When you are ready to do some serious SEO work, you can hire an Internet marketing company like Mobile OPZ that specializes in Internet Marketing to move your website to the top. They can coordinate other marketing services, as well. When choosing an Internet marketing company, look over their portfolio and testimonials.