What is SEO Website Design?

SEO stands for search engine optimization. It strategically places keywords and phrases throughout your website's architecture so that when people search for specific terms, ideas, or topics, your website shows up the most. This allows your online business to generate the most potential sales, promote customer interactions, and ensure you get the visibility you need to succeed.

Our SEO and website design company work closely with clients to cultivate the best possible keywords and phrases as well as the technical backend SEO techniques needed to boost your page rank. Just like Google and other major search engines are constantly evolving in response to websites and trends happening in the digital world, your SEO strategy also needs constant maintenance so that you don’t risk dropping your page rank and losing potential sales.

The best SEO and website design considers everything around your online presence. Sometimes using tools like RankBrain to weave intricate keyword patterns for Google’s AI technology. Other times it is being 100% creative and coming up with quality content that delivers exceptional results for your target market. 

Unfortunately, there are a lot of competitors that don’t exactly play by the rules. Our goal is to provide you with the best techniques that won’t get you dinged by Google’s AI. This way, you have a top-quality website that is SEO optimized and ready for your ideal customers to navigate. Let’s dive into the factors you need to elevate your website design SEO.

Top SEO Website Design Services & Tips

The world of website design SEO is massive. There are so many different factors you need to consider if you’re going to exist in a highly competitive market. Even for those websites, e-commerce stores, and other online presences that can carve out a niche where no one else is currently operating, you still have to get Google to recognize who you are and what you’re providing.

Let’s break this down into sections to make it easier to understand how an SEO website design company can improve your page rank. 

Website Content:

Before we dig into the details of keywords and using technical aspects, like tables or image tags, we should address the big elephant in the SEO room. If you want to fully utilize quality website design SEO services, then you need to have similar quality content. The people searching for the keywords and phrases you are targeting want to have good results based on those searches. If someone is looking for a “local Chinese restaurant,” but all of your SEO targets three cities over because you think you’ll get more service that way, you’re missing out.

Websites with little to no content that directly provides value for the target visitors they want are not going to rank well on Google.

You have to remember Google is a money-making machine as well. Their business exists to deliver exactly what people search for the most. Therefore, you must give your website context if it is going to be recognized by Google. That includes accommodating people with visual impairments or other challenges. 

Website content strategy:

Poor quality content that doesn’t teach, inform, or exploit what it is you’re trying to deliver for your target market will not rank well on Google. You need quality content to capture a higher search engine ranking.

SEO and website design companies are responsible for ensuring every single client understands the importance of quality content. Using tools like Mobile OPZ to test your website's essential factors is critical to your success. It’s not just about having a great-looking site that is easy to move around for your visitors. It’s also about delivering exactly what they want.

Part of this SEO strategy involves keyword targeting density and content if you want to rank high on Google. If you want to be “the” website that appears when people search for any kind of keyword or phrase on Google, you need quality SEO. 

Website content management: 

A good website design and SEO company will tell you the best way to deliver high-quality content is not by having quick 200-word blurbs anymore. These don’t really contribute much to the internet, and most major search engines will not rank you high because of it. 

You may struggle with 600 to 1,000-word articles, but that is where Google is moving. They look for quality content somewhere in the range of 1,000 and 1,500 words and oftentimes more than that if you have a complex topic.

Website content strategy:

If you want to rise above the competition in today’s world, you need to have a narrow focus for your webpage. An excellent example of this is local SEO. Most website design and SEO packages will include cultivating your keywords and phrases to target local areas. That way, if you are an electrician offering services in San Francisco, you don’t want local SEO targeting customers in Boston. 

This is especially important for people with service-based pages. You want to focus on the incredibly specific services that you are offering so that Google recognizes what you are trying to do and delivers your webpage to the people most relevant to it. Don’t get lazy with these things, and try to splash the page with too many images or visuals that often drown out users on mobile devices. Stick to delivering quality content and maybe through in a few bullet lists. 

Website content audit: 

One of the best website design and SEO services you can hire is getting your website audited by an experienced company. Every service you offer should have its unique page, and the content for these pages should be at least 400-800 words. A website audit will go through those pages and offer insight into what you need to change, update, and how you are targeting the best keywords and phrases relevant to your market.

Keyword Targeting

Google keyword targeting:

Google knows it is synonymous with searching online. There are more than 30 trillion web pages being logged by Google every year, and the company wants to ensure it offers the best service. That’s why they give you free tools to use for keyword research and targeting.

We’re going to repeat it for everyone in the nosebleed section. If you don’t optimize your website with SEO keywords and phrases, you’ll be rolling a boulder up a hill, endlessly trying to get ranked for that page. Keyword research is critical to being found on the Internet.

Keyword targeting density:

Website design and SEO is not just randomly splashing keywords throughout your different pages. You need to integrate your target keywords into the best places possible. Your primary keyword should stand out like a flashing sign from Google’s perspective, so they can’t help but rank you for that phrase. For example, if you provide fly fishing lures, but use the keyword “fish bait” everywhere on your website, you might not rank for what you want.

Quality Content Meaning

 Duplicate content checker:

There are two different types of duplicate content you typically find online. The first type is when identical pieces of content exist on different pages of your website. This could be if you used the same footer or privacy statement in numerous places. Most of the time, you can get away with this because Google recognizes that you need some repetition to get across the message you want.

The second type is when you have too many uses of the same words. So if you were to use the word “this” when you could use the word “that,” then Google may think that you are not delivering quality content and trying to just vomit words onto the page.

Another thing we should mention is AI-generated content. While this is still a new upcoming method of the best website design companies, it needs a human touch for it to not be overly duplicated.

Google is very serious about punishing websites with too much duplicate content. Many of the updates over the recent years have penalized websites with too much duplicate content and lowered their page rank.

The same is valid for plagiarism. If you are directly taking content from another website and then putting it on your own, Google recognizes this as lazy, and you’re not delivering unique quality content that your readers would like. You are likely to drop dramatically in your page rank because of that copying. 

A few tips to get around that challenge includes:

• Keep duplicate words or ideas below 20% per page.
• If you do use duplicate content, keep them at the bottom margins of each individual page.
• If you have similar content to another website, make sure it is less than 5% duplicated.
• Make sure all your content is easy to read and navigate. 

SEO content writing:

Google prefers content that is readily accessible, readable, and does not require any kind of extra action on the part of the user. The more clicks you have to make to access the content, the less Google is likely to rank you high. So that means if you have multiple accordion menus, then you’re just putting barriers in front of your visitors to access that content.

The point is you don’t want too many aesthetics getting in the way of your content. Overly flashy websites that use fade-in fade-out often don’t rank as high as pure text. You have to remember that Google is an artificial intelligence. It’s using spiders to crawl through your website, not individual human beings. 

That is why many of the website designers near me you search for try to get away from the fads of the day. Things like using iFrames or anything related to Adobe are often going to get in the way of a quality website design. Simple, mobile-responsive, quality content is your best bet 99.9% of the time. 

Website User Interaction

Mobile responsive design:

We’re going to say this as clearly as possible, if your website is not mobile responsive, you will not rank high. Today’s modern consumer uses a mobile device for practically everything online. The vast majority of website searches start and end with a mobile device.

If you do not have a mobile-responsive website, your sales conversions will go down. Google knows this and that’s why they rank you lower. Again, Google is trying to make its service as accessible as possible, and that means accommodating the millions of smartphones using their search engine every single day. 

Responsive website design:

So what does this mean for you? It means you need to find a website designer near me who will build your website, so it is responsive on any size screen. It doesn’t matter if someone’s using a PC, laptop, tablet, or smartphone. They should be able to interact with your brand and quality content equally across all screen versions.

If you go and search for your favorite brands on Google, you’re likely to see specific versions of their websites ranking higher than others. Many sites that have the “m” in front of the website address rank higher than legacy domains. However, because most modern hosting platforms now have integrated templates and themes for mobile responsive design, you can easily simplify your site design by thinking of it with all screens in mind from the beginning.

User behavior:

If you have never heard of UI/UX before, now is the time to learn. User experience and user interaction are critical to a quality website. The behavior that your users have as they navigate through your website is a key factor to success. If you want to stand out from the other competing businesses in your market, you need to have as clean and clear navigation of your website as possible. That will boost your authority. 

User behavior analytics:

Google loves advertising. That is one of the best ways that they make money. When you engage with website design services, you need to have your site laid out cleanly enough that you will attract Google’s advertising specialists. 

A single blog post has the potential to get millions of views a day. Google wants to be on that blog post because they want that ad revenue. One of the best ways to check if you have a quality website that utilizes user behavior analytics is to see if it is ready for Google ads. Even if you’re not going to use advertising on your site, it’s a great quality control check.

Page load speed:

Another technical aspect a good website design company will tell you about is how fast your page loads on every different device. The faster your website loads with images, video, and content, the higher your rank is going to be. This is because you are delivering quality content quickly to your users. That means having a website that is scalable no matter how many people may visit. This made be looking at your hosting agreement to ensure that you have the bandwidth to handle an increase in users.

Website META Tags & Page Descriptions 

Website META tags: 

SEO optimized website design involves meta-tags. These are the HTML-coded sections of your website that include the title, description, and any relevant keyword tags you would like to rank for your website. For example, if you want to be a New York City dog-sitting agency than the phrase “New York City dog-sitting agency” should be in your meta-tags, probably somewhere in the title.

Meta-description tag:

A meta-description is a little section describing what your website does that you see whenever you search for something on Google. It is a short blurb between 68 and 160 characters meant to give your potential viewers the elevator pitch for your business. While the meta-description tag is argued back-and-forth on whether or not it helps your page rank, it is pretty common sense that when you can deliver a short sentence or two of what it is you do online to your customers, they are more likely to click on your website. 

SSL & Security Certificates

Website security:

A good website design SEO company will tell you about online security in relation to page rank. SSL certificates have become the industry standard for getting ranked high and ensuring a quality experience for your consumers. The difference is that a website that starts with the http:// compared to a website that starts with https:// will rank higher. Most host providers will offer either a paid or free SSL certificate for your website, so this is easy to fix.

The World of SEO-Friendly Web Design

There is so much more that goes into quality SEO-friendly design. Being an SEO and website design company has a lot to do with cultivating a brand from top to bottom so that everything is unified and presentable in a clear way for users. 

Often time this involves stretching the SEO design of a brand across social media, content, marketing, blog posts, content creation, email marketing, and more. You need to become a recognized authority in whatever it is you are hoping to sell, offer, or target online.

That is where we can help. Our SEO website design services are a one-stop digital marketing solution for everything you need to boost your online brand. We are located in Greeley, serving customers throughout the United States and specializing in Denver, Fort Collins, Greeley & Colorado. Besides offering exceptional website design SCO services. We also provide:

• Web design and web development.
• SEO optimization 
• Social media marketing management
• Content marketing
• Blog posts that we can write for you
• Social media concept creation through images, videos, and posts
• Email marketing
• Consultations
• Training you on how to manage and post your social media.
• And more!

How Mobile OPZ Can Help

As you can see, backlinks can significantly impact your website’s SEO. Any website owner that is serious about improving their website SEO must develop a comprehensive backlink building strategy. However, such a strategy can be difficult to create and execute if you aren’t familiar with different backlink building strategies. In such situations, you can turn to SEO experts such as Mobile OPZ for assistance.

At Mobile OPZ, we understand the ins and outs of SEO and are always up-to-date with Google’s latest SEO rules and regulations. We can help you create a winning backlink building strategy that will boost your website’s SEO and benefit it in the long run. Please contact us to take your website’s SEO to the next level. Call 720-492-9625, today!