Best Time to Post on Social Media during the course of Covid-19
Randy Johnson • December 22, 2020
Best Day To Post On Social Media
1. Best Time to Post on Facebook
Weekdays, mornings, avoid Sunday posts on Facebook or other social channels.
Research shows that Facebook posts get the most engagement on Wednesday at 9 a.m.
(Source: AdEspresso)
- If you post on the weekend, you might wanna do it between 12 p.m. to 1 p.m.
- Sunday is the day with the least engagement.
- B2B brands should post between Tuesday and Thursday, around 9 a.m. and 2 p.m.
- B2C brands should focus on the days between Monday and Wednesday, at 12 p.m.
- On average, there are 1,500 stories that can appear in a person’s FB News Feed.
Best Time to Post on Instagram
Wednesdays or Friday Mornings or past lunch.
2. The best day for businesses to post on Instagram is Wednesday.
(Source: Sprout Social)
- However, the best day for global engagement is on weekdays Monday through Friday, 9 a.m.–4 p.m.
- Sunday is the worst day for Instagram posts.
- Most Instagram logins are from mobile, so people don’t use the app as much during work hours.
- Media companies should post at 9AM, 12PM, and 3PM
All brands get the most consistent engagement on Thursday. While Wednesday is still the peak day, Thursday is guaranteed to give you results. Why? There’s a
3. People are active on Instagram during lunch break.
(Source: Oberlo)
- Posting on workdays, between 11 a.m. – 1 p.m. will give you the highest engagement.
- You’ll get the lowest engagement late at night or early in the morning, between 11 pm – 3 am.
- Users spend 272 minutes on average on Instagram monthly.
4. Wednesday gives the highest click-through rate.
(Source: CoSchedule)
- There are around 3.34 billion active social media users worldwide.
- 80% of Americans live in the Central and Eastern time zones.
- Social media traffic increases with up to 39% if you post at the right time.
Best Time to Post on Twitter
Seeking the highest engagement on Twitter? Tweet at 5 pm and avoid Saturdays!
5. 5 pm is the best time for the highest retweets on Twitter.
(Source: Neil Patel)
- Wednesday at 9 a.m. is also a good time to tweet.
- The lowest engagement on Twitter is between 10 p.m. and 4 a.m., and the worst day is Saturday.
- B2B brands should post between 9 a.m. and 4 p.m. EST on Monday or Thursday, mainly around lunchtime.
- It’s best for B2C brands to post 12 p.m. or 1 p.m. EST, between Monday and Wednesday.
Best Time to Post on LinkedIn
For your LinkedIn posts, save the middle weekdays and up to early afternoon.
6. The best time to post on LinkedIn is Tuesday through Thursdays between 8 a.m. – 2 p.m.
(Source: Hubspot)
- 88% of users check LinkedIn at least once daily.
- The best day to post on LinkedIn is Tuesday.
- B2B brands should post outside of business hours (9 am – 5 pm).
- B2C brands should post between 11 am – 2 pm.
7. The most optimal time to post depends on which industry or consumer your trying to reach?
(Source: Hootsuite)
- 91% of retail brands use social media.
- The optimal time to post, in general, is between 9 and 12 a.m. EST.
- The days with the highest traffic are between Monday and Wednesday.
Best Day To Post On Social Media?
- Wednesday gives the highest click-through rate.
- The best day for brands to post on Instagram is Wednesday.
- People are most active on Instagram during lunch break.
- Research shows that Facebook posts get the most engagement on Wednesday at 9 a.m.
- The highest engagement on Twitter happens on Fridays, between 9 and 10 am.
- The best time to post on LinkedIn is between 8 am and 2 pm Tuesday through Thursday.
- The most optimal time to post depends on the industry itself.
Whether it's Facebook, Twitter, or Instagram, Wednesday wins the title of being the best day to post on social media. It is the middle of the week. People are more active and engaged and that totally makes sense!
Here are some interesting social media stats from infinity dish https://www.infinitydish.com/blog/social-media-statistics/
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