Your website is an online representation of your business. Due to the current pandemic, more people are taking their business online to stay competitive and to keep the wheels turning in a time where business hours and accessibility may be limited.

In order for a website to get found on the World Wide Web, it must be designed with certain factors in mind to make it catch the attention of the search engines. Search engine optimization, or SEO, helps your website stand out and lets the search engine spiders (bots) know what your site is about to make sure it comes up in the right category in search.

The following factors are very important in making a website SEO friendly:

●    Website design

●    Content

●    Keywords

●    Backlinks

●    Competition Analysis

●    Ranking

How SEO Helps a Website

More Attractive to Search Engines

SEO helps your website to fit the requirements for enhanced search capabilities. It takes into account the current algorithms and updates them periodically to be relevant to the topic. When the spiders crawl your webpage, if everything is current and updated as it should be, your ranking will improve.

Reach More Potential Customers

Your SEO strategy should be to reach more people, engage with visitors, and encourage them to share your content. The more people interact with your website, the higher your rank will go. More engagement means more sales and more revenue.

Improved Customer Experience

Customer experience is more important today than ever before. Customers can make or break your business, so focusing on improving the customer experience is vital to building a good website and ranking it well. When the search engines track how many visitors are going to your website, it will begin to see it as more valuable. Visits to your page are like votes, the more you have the more credible you appear.

Rank Higher

When your site appears higher in search there are more opportunities for making sales. To rank higher in search, your content should be engaging and informative, in addition to being well-written. With more visitors being drawn in by your content, your ranking will improve, and your sales will continue to increase.

Deliver The Best ROI

When building a business, you must invest in it to see a return. You invest one of two things, time, or money, and sometimes both. You put in the time by working on it to make it entice and appealing to visitors, and the money you put into it is for the fine tuning of the mechanics and advertising. Investing in SEO, coupled with a good website design, will result in more traffic, more engagement, and higher ranking. This is the best ROI you could hope to get.

Elements Of an SEO Friendly Website

When it comes to SEO and website design, what things should web designers focus on to achieve the right amount of optimization for a site to thrive? Here are a few things that are important to consider.

Easy Navigation

Having a site map and making it easy to navigate around your site are two important things. The site map helps Google spiders crawl your page, and easy navigation helps visitors move around on your site encouraging them to find things that interest them so they stay longer.

An SEO Friendly Domain Name

Your domain name should be industry-specific, include your target keyword or search term your audience will use to find you, or be relevant to your brand. For example, if the website is about software or IT services, choose a domain name that reflects IT services such as itunlimited.com. The name inspires confidence and helps you stand out against the competition. The target audience will identify with your brand, and find your website to be more credible.

Engaging Content

Content is another important factor in SEO. In order to rank higher in search, your content needs to be informative, engaging, and offer value to the reader. If you have a blog on your site, posts should be between 500 - 1,000 words in length and should include your target keywords naturally, not stuffed to reach a certain percentage or density. Make your posts easy to read by using simple language. Use bullet points, headers, and subheadings to break up the content and make it easy to scan for Internet readers. Another tip is to frequently refresh your content by updating it. Google loves new content, so adding a few more paragraphs to an old article will keep things fresh and relevant to the search engines.

Make Sure Website is Mobile Responsive

Everyone uses their smartphones for everything these days, including surfing the Internet. Your website should be set up to be mobile-friendly to allow people using mobile devices to find you and browse your site. Sites that are mobile-friendly will load just like the desktop version with everything where it should be, not cut off or restricted due to display size. More people are using mobile devices to find services near them, so it is necessary that your site be optimized for mobile search.

Get Connected with social media

Social media can be a valuable tool for helping your website be more visible. Posting buttons where users can “Like, Comment, and Share” your content from your blog page will encourage users to share the information they find valuable. Connecting your website to your social media channels also helps you advertise your service for free by posting and sharing your own content from your blog as social media posts. You can use text and add an image that is relevant to your topic and encourage people to comment down below. You can post images or video to reach another market of users who may prefer that over reading text.

Optimizing a website for search requires diligence and knowing what factors are important to achieving a high ranking. Implementing these tips will ensure that your site appears in search, is relevant to your category, and hits the mark for high-quality content to keep your readers engaged and coming back for more.

How to make SEO friendly website in html

SEO for HTML Websites

1. Cleanly lay out the framework and design for your website. ...
2. Name all the pages with descriptive, keyword-rich URLs. ...
3. Utilize the <head> tag. ...
4. Add relevant meta descriptions. ...
5. Write unique, keyword-rich content. ...
6. Link to internal and external pages. ...
7. Add alt tags to all your images and videos.

How to make SEO friendly website in php

How to create SEO Friendly URL in PHP?

If you want to make SEO Friendly or Clean or Semantic Url for your site, so first you want to enable Apache re-write_module at your wamp server. By enabling Apache rewrite_module you can make clean SEO friendly url from your dynamic dirty url by writing few lines of PHP code and . htaccess file.

We are an Organic SEO Company- Providing Organic SEO Services

Mobile OPZ helps small businesses solve SEO problems by teaching small business owner’s organic SEO techniques that help them start the process of gathering valuable keywords, longtail keywords & phrases you could say that we serve as an organic SEO consultant to the business owner.

There are many reasons to build your website to rank organically on the first page of Google rather than buy Google ADWORDS, it does take a little time to get the organic SEO search going but you can do a competitive analysis and find out what they (the competition) are ranking for and then you create content and start ranking for that keyword. Another way to create content is through a SEO optimized blog that’s how we do it to create organic SEO traffic to our clients’ websites!

Contact Mobile OPZ we are an organic SEO agency