Facebook is the largest social network worldwide. 2.6 billion people use it every day to share photos, catch up with friends, stay current with the latest trends, and discover new brands and consumer products. That is a large audience of potential customers. Find out about the benefits of using the largest social network in the world.

Facebook is the #1 social networking platform in the world. For consumers, it’s a place to catch up with your old friends from high school, post pictures of your kid’s first day at school, and share funny stories and social apps.

For marketers and small business owners, Facebook is a place to post things about your business and market to your target audience. Because everyone is social and spends time on Facebook, there are 2,6 billion potential customers waiting to connect with you and what you have to offer.

Facebook Questions Answered

Who invented Facebook?

Mark Zuckerberg is the creator of Facebook. He came up with the idea in college to create a site where students could use their, Edu email addresses to communicate and share photos and ideas with other students. It was his best idea, but it wasn’t his first. His first idea was called Facemash. It was a site that allowed users to compare people’s faces, kind of similar to “Hot or Not. “Needless to say, it didn’t go over well with Harvard’s administrators.

Although Facebook began as a social media platform for students, it expanded to allow anyone to join as long as they were over 13 years of age. The name was The Face Book, titled after a Harvard newsletter.

When Did Facebook Go “Online”?

Facebook.com became an official site in January 2004. He began writing the code for what would become Facebook as we know it today. Within 24 hours of the site launching, 1,200 students had signed up. In the first month of operation, half the school had joined and created profiles. After the site had become popular, Zuckerberg found himself being sued by fellow Harvard students Divya Narendra, Cameron Winklevoss, and Tyler Winklevoss for allegedly stealing their idea. They claimed they all came up with the idea, and he wrote the code for it. A legal battle went on for four years before being settled for $65 million dollars and equal shares of Facebook.

What is the country with the most Facebook users?

The country with the highest number of Facebook users is India, followed by the US, Indonesia, Brazil, Mexico, and the Philippines. India has 340 million users, 200 million in the United States, 140 million in Indonesia, 130 million in Brazil, 98 million in Mexico, and 88 million in the Philippines. Facebook has a large global audience.

10 Fun Facts About Facebook

1. Approximately 71% of Americans use Facebook
2. A higher percentage of women are Facebook users (75%)
3. There have been 250 billion photos uploaded to Facebook
4. More older people are becoming interested in Facebook
5. Seniors make up part of the fastest-growing group on Facebook
6. There are more baby boomers than teenagers on FB
7. Facebook is popular in rural areas
8. A high percentage of people access Facebook from a mobile device (90%)
9. Facebook is available in 111 different languages for non-English users
10. Most Facebook users are active between 8 am and 10 pm.

With such a high number of Facebook users, it makes sense why people would want to use it to promote their businesses. Creating a presence on social media means more people will become acquainted with your product or service. If you’re not using social media, you’re neglecting a huge audience of potential customers.

Use the Knowledge You Gained to Become a Better Facebook Marketer

Reading statistics and Q&A pages is fun, but it is also an important part of research. If you’re considering promoting your business on Facebook, it’s vital that you understand how to use it to your best advantage. Tons of people try to use social media for marketing and fail because they don’t understand the concept. They may try it for a week or two and give up when they don’t see the results they’re expecting. You can’t just create a profile, throw up some thin content, post an ad, and expect the orders to come rolling in.

It doesn’t work that way. That is why it fails. There is a right way to use social media marketing and be successful, but it does take a little time, and you have to be social - meaning reading and commenting on others posts, joining groups of like-minded people, posting on a consistent schedule, answering questions someone asked, providing thought-provoking content that answers the readers questions, or offers a solution to a problem.

How to Use Facebook for Business

If you already have a personal Facebook account, all you need to do is create a Facebook Business Page. This enables Facebook users to find your business and you can create Facebook ads to boost your posts, reaching even more people in your target audience.

Once you have an official Facebook Business Page, the next step is to create content to post on your page to attract visitors. You will need to know how to create a social media strategy for posting engaging content to your page.

Creating a Content Strategy

A social media strategy is a plan for how you will interact with your audience. It is a guide for creating content that will educate, inform, and engage readers and encourage them to visit your website to learn more about your brand. In your content strategy, you will decide how often to post content, and create a list of possible topics to write about. Content can also be images, infographics, and video content, so let your creativity shine.

Create a social media content calendar to list the dates and times you will publish your content on each channel. You already know that most Facebook users are active between 8 am and 10 pm so you may want to post once or twice per day, in the morning or evening, or both. Maybe the first post will be about what you do, so you’ll want to write content related to your business. Then the second post might be an infographic outlining the need for services like yours with statistics and data as proof. It’s important to find out what your audience is looking for, the questions they are asking, and the problems they need solved. Your content will be the solution to all of these examples.

Once you have established a posting schedule and have gotten good feedback, you can begin to analyze the data from your Facebook page to see how well you’re doing. Facebook's analytics can tell you how many people are reading your content, clicking on your offers, and where they are connecting from. Once you have the demographics for your audience base, you can begin to hone your content to market specifically to this group for better results.

How to Get More Likes on Facebook Page

There are 10 tactics that are proven to help you get more likes on your Facebook page. Each one builds your brand and supports your strategy. As a result, more people will find your page, like it, and bookmark it for future use. The 10 tactics are:

1. Develop an effective marketing strategy

2. Create a visually attractive page

3. Make your page easy to find by others

4. Post engaging, high-quality content to inform and entertain

5. Post regularly and at the time your audience is most likely to be online

6. Host an event, poll, contest, or other activity on Facebook

7. Find and engage with other brands on Facebook

8. Learn how to use Facebook analytics

9. Expand your reach by placing Facebook ads

10.Analyze the data from Facebook Insights

How to Use Facebook Ads

Facebook ads are paid messages promoting your business or service. You can create these ads yourself and choose who you want to target by age, area, occupation, or interests. If you’ve been using Facebook analytics, you should have a pretty good idea who your target audience is based on the metrics. Facebook ads are completely customizable, letting you choose how much of your advertising budget to spend, how many days you want the ad to run, and what you want it to say.

Facebook ad placements

The places where you can run your ads are called “placements.” Facebook ad placements are determined by how many people can access your content across platforms. For example, your ad can be shown on Facebook, Instagram, and Messenger. It will have to meet the requirements for each category. Some examples of Facebook ad placements are:

1. Facebook News Feed
2. Instagram Feed
3. Facebook Marketplace
4. Facebook Video Feeds
5. Facebook Right Column
6. Instagram Shop
7. Messenger Inbox

How to Write a Facebook Ad

Objective

Facebook has different ad types for different purposes. The first step in writing a Facebook ad is determining the type of ad you want. The interactive ad builder will ask you what objective you are trying to reach (more traffic, brand awareness, etc) and place your ad in that category.

Ad Budget

You can determine a budget for your ad by choosing how much you want to spend, and how long you want the ad to run. Your budget will determine how many clicks you can expect on your ad per day.

Demographics

You will choose who you want to see your ad. For example, you may want to market to fitness instructors, photographers, or people in a certain area or age range. This will be your target audience.

Writing the Text

It is best to keep your text clear and concise to let readers know what you’re offering. Give them the most important information first and keep it to 2 or 3 sentences if possible. People don’t often read messages that are too long, so it’s important to grab their attention and convey the benefits of your offering in as few words as possible.

Once you’ve finished writing your text, you’ll have the opportunity to preview how the ad will look. Make sure to choose an eye-catching image, and link back to your Facebook page or website.

Facebook is a valuable tool for marketers, and anyone wanting to promote their business to reach more customers.

More Resources:

• Other Facebook Resources

        https://www.mobileopz.com/how-to-create-facebook-instagram-ad-mockups-using-creative-hub

        https://www.mobileopz.com/why-you-should-start-doing-facebook-ad-s-now