If you are one of the many people searching for another way to work during the covid-19 pandemic, digital marketing may be just the thing to give you the freedom of owning your own business and the income to support yourself and your family. There are many benefits offered by this type of career and this article will outline a few of the benefits.

What is Digital Marketing?

Digital marketing is a method of advertising and promotion using digital technology. It uses websites, search engines, social media, email, and other channels for promotion and can be adapted for use on desktop computers, mobile phones and digital media platforms There are many components a digital marketer can use for promoting a client’s business.

What is involved in this type of digital marketing strategy? Well, many online businesses may have a website with information about their products and services, but no interaction from site visitors. Their website design may need improving to attract the right targets, or their SEO may need boosted to help them appear more visible in the search engines.

Some aspects of digital marketing job description include:

●  SEO/Analytics

●  Website Design

●  Mobile marketing

●  Video marketing

●  Email marketing

●  Content management

●  Social media marketing

●  Search engine marketing

These are all different aspects of internet marketing that can be used to promote a business's products and services. Content management covers content creation and a schedule for posting, SEO covers the on-site and off-site aspects of search engine optimization, and email marketing connects businesses with their target audience to announce special sales events, promotions, and discounts on their best-selling products.

As an internet marketer, you could choose to specialize in one of these areas or several of them to offer more value to your clients.

The reason many business owners choose this path is because digital marketing strategies enable you to reach a larger audience than you could through traditional methods. It specifically targets the prospects who are most likely to buy your product or service. In some cases, it can be more cost-effective as well.

Why is digital marketing important?

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you must take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It is necessary you understand the benefits of digital marketing for businesses, which include:

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Mobile Access

 You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4. Expansion

Many consumers do almost all their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

5. Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is especially important.

6. Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

7. Tracking (Geo Fencing)

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

9. Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

10. Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways:

The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Access to consumers who rely on their mobile phones or do all their shopping online.
• The ability to speak with authority on topics related to your product or industry.
• A chance to engage with influencers, earn their respect and get them to endorse your company.
• Opportunities to incorporate multiple types of media into your marketing.
• The ability to track customers’ purchase journeys.

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales

Is Digital Marketing a Good Career Choice? Digital Marketing Jobs?

If you are considering digital marketing as a career, there are several good reasons that make it a profitable choice such as a good job growth outlook, a base pay of $37,000 per year minimum, and multiple avenues to pursue to earn money.

In this day and age, many people are seeking non-traditional career paths that are location independent. With

International travel opening back up in some areas, people want a job they can do from their apt, hotel room, or sitting under an umbrella on the beach while on vacation.

Digital marketing fits the bill here. You can do it from anywhere in the world as long as you have an internet connection and a laptop computer. In this type of job, you are your own boss and decide what hours you want to work and the clients you want to work with.

How Much is a Digital Marketing Salary?

The earnings of a digital marketer are limited only by their creativity and effort put into it. The figure listed above is the lowest minimum, marketers can earn $57,000 - $89,000 per year at the highest level. This is still subjective though. If you run a digital marketing agency with many clients worldwide, your income would be a lot more.

What Might a Day in the Life of a Digital Marketer Look Like?

Well, besides being your own boss and having loads of freedom, you do actually have to work. Your morning might consist of grabbing a cup of coffee and going to your computer to answer your emails.

 Then you might look at the campaigns you are working on for your clients and analyze the data. Do some competitive keyword research and work on backlinks post to social media and work on PPC campaigns This will tell you how effective your efforts have been and what you may need to tweak to get better results.

 As a Digital Marketing Consultant, you will be required to have a digital marketing certificate (Cornell university) offers one that means taking digital marketing courses online in order to get a ground floor opportunity at a digital marketing company.

If this look at digital Marketing, internet marketing and the benefits of it appeal to you, then you might consider making digital marketing your chosen career.

Mobile OPZ is a Digital Marketing Agency based out of Greeley CO contact us for all your Digital Marketing needs.